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A transformation course is typically a main offer in a sales funnel.
So if you already have a funnel with a lead magnet and an introductory course (or a low-cost product), a course that costs anywhere from $99-$499 (mid-range) will be a great fit as the main offer in your funnel!
A transformation course is where you deep dive into a specific topic in a step-by-step way, and help your students implement and get results. You are there with them throughout the process keeping them engaged, answering questions and helping them make progress.
- Keep in mind this type of course will take more time (2-3 months) to create than an introductory course. And if it's a course that you launch and then shutdown (not an evergreen course), then you need to be prepared to spend a lot of time with your students answering questions and help them with implementation during the 4-6 weeks duration when students are taking the course.
An introductory course is paid course that's designed convert your free users into paying customers! It should deliver a quick win for your students and help build trust. You can charge anywhere from $29 to $99 for this course.